Bedeschi Film

Giovanni Bedeschi

Giovanni Bedeschi was born in 1961 and started his career in advertising at the age of 19 after graduating from Istituto d’Arte Beato Angelico art school in Milan. He worked for many Milan ad agencies like Ata, Bates and Mc Cann.  Giovanni  became Associate Creative Director while at Saatchi & Saatchi in 1991 when he directed his first commercial for Neutro Roberts which was an instant success. Paul Arden chose the commercial for the New Talent Showcase at Cannes Lions that year. In the years following he worked as director for production companies NPA, New Partner and BBE Politecne.

In 1996 as free lance director Giovanni shot commercials for Bayer, Barilla, Binda, Breil, Lovable, Peroni Beer, Secot, Tissot, Valtur and Wyeth. He also started directing video clips for famous Italian artists like Jovanotti, Baccini and Raf.

2002 marks Giovanni’s turning point: the time is right to open his own production company Bedeschi Film. A company centered around its directors promoting made in Italy talent worldwide for clients like Agnesi, Aperol, Apofruit, Bolton Manitoba, Cielo Venezia 1270, Corpcom Gmbh, Du (Emirates telecom company), Gioiellerie Stroili, Intesa San Paolo, Le Fablier, Manetti Roberts, 2006 Turin Winter Olympics, Pastificio Rana, Natuzzi, Plasmon, Rovagnati, Sara Assicurazioni, Scotti, Tiscali and Unicredit just to name a few.

In the years that followed, Giovanni extended the company’s scope from advertising to the the direction and production of short and feature films that have won both national and international awards.

Giovanni has won many awards both as director and executive producer with Bedeschi Film: in 2003  he won the Addy Award for Corona beer , Targa d’Oro for the 2006 Turin Winter Olympics and a string of Italian Art Dicrectors’ Club and Cannes Lions awards in recent years.

Giovanni has also lectured film direction at Milan Brera Academy of Fine Arts. His first feature film  based on the life of the homeless in Milan Pane dal cielo  has been distributed throughout Italy by Emera Film and in the rest of the world by TVCO. Pane dal cielo won Best Film and Best Director awards at the International Catholic Film Festival Mirabile Dictu 2018 and that same year was selected at Aquerò, lo spirito del cinema Festival.

In 2019 Giovanni directed the Toyota tv series Unbreakable aired on Sky Sport which was produced by Bedeschi Film for the Entertainment&Sport Brand Solutions division of Sky.

In 2021 Giovanni directed Snow Black a teen mystery live action series coproduced by Atlantyca Entertainment and Rai Ragazzi with the participation of Bedeschi Film.

Since June 2018 Giovanni has been president of CPA the Italian association of advertising production companies.

To this day Giovanni is still very dedicated to directing both abroad and for the Italian market.

Il rapporto tra Bedeschifilm e i registi non è vincolato da accordi formali ma consolidato da esperienze professionali positive e costruttive.

RECENT WORK