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Giovanni Bedeschi

Born in 1961, Giovanni graduates from Istituto d'Art Beato Angelico art school in Milan. In 1980 he starts his career in advertising working for various agencies in Milan like Ata, Bates and Mc Cann. In 1991 he becomes Associate Creative Director in Saatchi&Saatchi and that same year he directs his first commercial for Neutro Roberts, chosen by Paul Arden for the New Talent Showcase at Cannes Lions that year.
In 1992 he starts his career as director in NPA then in New Partner and finally in BBE Politecne. In 1996 he starts free lancing and works for clients like: Bayer, Barilla, Binda. Breil, Lovable, Peroni, Sector, Tissot, Valtur and Wyeth. At the same time he directs videoclips for leading artists such as Jovanotti, Baccini and Raf.
In April 2002, Giovanni opens his own production company Bedeschifilm which is the first Italian production company to believe in “made in Italy” talent and it is centered exclusively around its directors. Ever since Bedeschifilm was established, Giovanni has worked for many clients such as: Agnesi, Aperol, established, Giovanni has worked for many clients such as: Agnesi, Aperol, Apofruit, Bolton Manitoba, Cielo Venezia 1270, Corpcom Gmbh, Du (Emirates Telephone Comany), Gioellerie Stroili, Intesa Sanpaolo, Le Fablier, Manetti Roberts, Olipiadi di Torino 2006, Pastificio Rana, Natuzzi, Plasmon, Rovagnati, Sara Assicurazioni, Scotti, Tiscali, Unicredit just to name a few. 
Giovanni has furthermore developed a division within Bedeschifilm specializing in fiction that focuses on developing film projects. So far this division has produced five short films, one docudrama, two pilot films for TV and has won several awards and nominations at major national and international film festivals.
In 2003 Giovanni won the Addy Award in America with the commercial for Corona beer. Giovanni also won the Premio Targa d’Oro award for the commercial “Opera” for the 2006 Turin Winter Olympics. Giovanni's production company has won several awards at the 2015 and 2016 editions
 of Cannes Lions. Giovanni has been a fellow lecturer at Milan Brera Academy of Arts where he held regular lectures for post graduate students specializing in directing and cinema. He is currently working on his first feature film Pane dal Cielo ("Bread from the sky") on the Milan homeless that is expected to be distributed in the main independent film theatres throughout Italy. Giovanni is still very dedicated to directing both for the Italian market as well as abroad.

 

 

 

 

Almaverde
Bio

Client: Almaverde Bio
Agency: Casali & Asssociati
Director: Giovanni Bedeschi
Editor: Francesca Castellari

Brosway
Gioielli

Client: Brosway
Agency: Tend
Director: Giovanni Bedeschi
Editor: Francesca Catalisano

E-Campus
La Scelta Perfetta

Client: E-Campus
Agency: Interna
Director: Giovanni Bedeschi
Editor: Francesca Castellari

Mauro Pagani
Big Man

Client: Mauro Pagani
Agency: Mauro Pagani
Director: Giovanni Bedeschi
Editor: Giovanni Bedeschi

MC Donald's
Festa

Client: MC Donald's
Agency: Leo Burnett
Director: Giovanni Bedeschi
Editor: Francesca Castellari

EA7 Armani
Talent Can Fly

Client: Giorgio Armani
Director: Giovanni Bedeschi
Editor: Francesca Castellari

Giovanni Bedeschi
Table Top Reel

Director: Giovanni Bedeschi

Corona
Sport

Client: Crown Imports
Director: Giovanni Bedeschi

Discovery Real Time
Estinzione

Client: Discovery Real Time
Agency: Leo Burnett
Director: Giovanni Bedeschi
Editor: Francesca Catalisano

Sloboda
Yogurt

Client: Efko
Director: Giovanni Bedeschi

Zanetti
Partita per la pace

Client: Onlus
Director: Giovanni Bedeschi

Tognana

Director: Giovanni Bedeschi

Corona
Food

Client: Crown Imports
Director: Giovanni Bedeschi

Divani e Divani
“Liberi di scegliere”

Client: Divani & Divani by Natuzzi
Agency: JWT
Director: Giovanni Bedeschi
Editor: Francesca Catalisano

Divani&Divani
Zie

Client: Natuzzi
Agency: JWT Milano
Director: Giovanni Bedeschi
Editor: Francesca Catalisano

Stroili Oro
Rapina

Client: Stroli Oro
Agency: The Beef
Director: Giovanni Bedeschi
Editor: Luca Angeleri

Aperol

Client: Campari
Agency: A. Cremona
Director: Giovanni Bedeschi
Editor: Luca Angeleri

Cavalli card

Director: Giovanni Bedeschi

Banca Intesa Sanpaolo

Client: Intesa Sanpaolo
Agency: Saatchi
Director: Giovanni Bedeschi
Editor: Luca Angeleri

Havana Club

Director: Giovanni Bedeschi

Rana Sposini

Client: Pastificio Rana
Agency: Leo Burnett Milano
Director: Giovanni Bedeschi

Olimpiadi

Director: Giovanni Bedeschi

Natuzzi

Director: Giovanni Bedeschi
Editor: Luca Angeleri

Giovanni Rana
Tomate y Atun

Client: Giovanni Rana
Agency: I love Remo
Director: Giovanni Bedeschi
Editor: Francesca Castellari

San Benedetto
Thè Verde

Client: San Benedetto
Agency: The Beef
Director: Giovanni Bedeschi

Aqua Minerale

Agency: Leo Burnett Moscow
Director: Giovanni Bedeschi

Karaliscas

Director: Giovanni Bedeschi

Galaxy Ripple

Director: Giovanni Bedeschi

Lexus

Director: Giovanni Bedeschi

Lasonil
Loungh

Director: Giovanni Bedeschi

Aspirina C

Director: Giovanni Bedeschi

Breil
Matrimonio

Director: Giovanni Bedeschi

DU Gloves

Director: Giovanni Bedeschi

Rovagnati
Granbiscotto

Client: Rovagnati
Director: Giovanni Bedeschi
Editor: Luca Angeleri

Peroni

Director: Giovanni Bedeschi

Breil
Bellucci

Director: Giovanni Bedeschi

Sector
Antonio Rossi

Director: Giovanni Bedeschi

Dubai TV

Director: Giovanni Bedeschi

Breil
Vampiro

Director: Giovanni Bedeschi

Suzuki
Burgman

Director: Giovanni Bedeschi

Warsteiner
Bar

Director: Giovanni Bedeschi

Thè San Benedetto
Ice

Director: Giovanni Bedeschi

Asics
Max Biaggi

Director: Giovanni Bedeschi

Valtur

Director: Giovanni Bedeschi

Gran Biscotto Rovagnati
Il Libro

Director: Giovanni Bedeschi

Sloboda
Real Life

Client: Efko
Director: Giovanni Bedeschi
Editor: Francesca Castellari

Divani&Divani
Storie di amore

Client: Natuzzi
Agency: Jwt
Director: Giovanni Bedeschi
Editor: Francesca Catalisano